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We work with businesses and individuals to help them with their management
training and executive development needs through a wide range of fully and
partly funded management training courses, management Apprenticeships
and executive coaching.


What we do

We help businesses and individuals close the gap between their performance & potential through a wide range of funded leadership & management development.

Advanced Sales & Marketing for Senior Managers- Short Leadership and Management Training Course

Duration 1 day

This one day workshop is specifically for those who hold a senior manager / director role who seek real-world knowledge about how to drive their sales and marketing, as well as themselves to the next level, by taking the world's best practice and applying it directly within their own organisation.

This workshop is designed specifically to give participants practical, ready-to-use skills that will greatly enhance their sales and marketing potential.

Programme Content

  • Creating a Marketing Strategy
  • Motivations for Buying
  • Selling against Competitors
  • Sales Strategies
  • Advanced Persuasive Communication Skills
  • Handling the Sales Meeting
  • Analysis of the Buyer Roles
  • Dealing with Different Buyer Needs
  • Effective Sales Presentations
  • Structuring the Sales Proposal
  • Strategies for Dealing with Objections
  • Decision Signals
  • Gaining Client Commitment
  • Positive Behavioural Techniques

*This advanced sales and marketing for senior managers course can be tailored to your precise needs at no extra cost and delivered on a one to one basis through executive coaching.

If you are interested in finding out more, please contact us using the form below.

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Information for Learners and Employers

Would you like to find out more about our approach to Equality and Diversity, ESDGC (Education for Sustainable Development
and Global Citizenship), Welsh Language or about becoming more involved in how we can meet your needs.
To Access our Learner Portal Click Here and to Access our Employer Portal Click Here.